Privacy and Cookies Policy


Version number: 1.0
Effective date: March 1, 2023

  1. Who are we?
    1. We are Bright PR PTE. LTD., also known as "Bright PR". For privacy queries, you can contact us at Other contact details are on our website.
    2. This website is operated by Bright PR PTE. LTD., also known as "Bright PR" (“we” or “us”).
  2. What’s the point of this policy?
    1. This Privacy and Cookies Policy contains important information about how we use your Personal Data and store cookies.
    2. It tells you what to expect when we collect personal information from users of our website/services. Please only use our website/services if you agree with this policy. This policy is part of our Terms and Conditions for using our services, which can be found here.
    3. Generally, the policy covers only information provided to us. If you give personal information directly to other people, such as payment providers or other websites, please check their privacy policies.
  3. Might the policy change?
    1. Yes. We may change this policy from time to time by publishing the new version on our website. If we do so, we will use reasonable efforts to notify you that the policy has changed and to obtain your consent to the revised policy.
  4. What do we collect?
    1. We may collect the following Personal Data when you use our service or otherwise voluntarily provide them to us, such as:
      • your name and contact details;
      • any personal information included in articles you submit to us;
      • information that you include in communications with us; and
      • contact or other information
    2. In this policy, “Personal Data” is any information which can be used to identify you or from which you are identifiable.
    3. The following Personal Data about you may be provided to us by other people:
      • Billing information sent to us by our payment provider for verification purposes, including but not limited to your name, contact number, email address, and billing address.
  5. What’s our reason / legal basis for collecting the Personal Data?
    1. To provide you with services where it is necessary to take steps at your request to enter into a contract with you and/or to perform such a contract. This applies to Personal Data such as initial enquiries and account, contact, and transaction information.
    2. To send you marketing communications about our similar products/services, to send “abandoned cart” emails to remind you of your cart and invite you to complete your purchase, and to manage and improve our service, including tracking usage patterns and preventing or detecting fraud or abuse. This applies to Personal Data such as contact details, automated usage data, and surveys and feedback.
    3. When you have provided us consent by specifically agreeing on our service (e.g., by selecting a consent box). This may apply to Personal Data that you specifically agree to us using for certain kinds of marketing. You can withdraw your consent at any time as explained on our service or by emailing us at the email address above.
  6. How long do we keep personal information?
    1. Until such time when you request that your Personal Data be erased by emailing us or when our contract with you has ended. You can end the contract as explained in our Terms and Conditions.
    2. If the erasure or restriction you request results in us not having the requisite Personal Data to continue providing you our services, we may have to terminate any contract or relationship we have with you.
    3. We may nonetheless hold on to some (or all) of your Personal Data for longer if reasonably needed for legal, regulatory, or tax reasons, to deal with disputes, prevent fraud or abuse, and/or enforce our Terms and Conditions.
    4. We will keep your Personal Data that we use only for newsletters or other marketing until such time where your consent is withdrawn.
  7. To whom do we disclose your Personal Data?
    1. To other people who supply us with services, e.g., website hosting and management, payment, email distribution, e-commerce, analytics, etc.
    2. To regulators, the police and other law enforcement, or official authorities to help deal with fraud and abuse and/or to comply with legal requirements and/or to protect us or others.
    3. To insurers and professional advisers in connection with our insurance cover or to deal with legal claims.
    4. To potential buyers so far as reasonably necessary, in the case of an actual or proposed (including negotiations for a) sale or merger or business combination involving all or the relevant part of our business.
  8. Do we send your Personal Data outside Singapore?
    1. Your personal information which we collect is stored within Singapore and is not transferred to any other countries except as follows.
    2. Your Personal Data (e.g., name, contact details, IP address, browsing information) may be transferred outside Singapore (generally to the US) by companies that provide us with hosting, e-commerce, analytics, advertising, app admin, email distribution, social media, and other services. If so, we will ensure that there is a legal basis to do so and will put appropriate safeguards in place to ensure an adequate level of protection for your Personal Data.
  9. What rights do you have with respect to your Personal Data?
    1. In accordance with the legal requirements: To ask us for access to your Personal Data, to rectify it if there are mistakes, to delete it or restrict its use in certain circumstances or to “data portability” or to withdraw any consent you have given to us (e.g., for marketing).
    2. You may also have the right to object to use of your Personal Data in certain circumstances.
    3. If you have a complaint about how we are dealing with your Personal Data, please contact our Data Protection Officer at
    4. If you are not satisfied with our response, you may take your complaint to the Personal Data Protection Commission.
  10. Protection of Personal Data
    1. We will take reasonable measures to ensure that your Personal Data is protected. This includes measures to prevent Personal Data from getting lost, used, or accessed without authorisation.
    2. We will implement the appropriate measures to protect your Personal Data against unauthorised or unlawful processing and against unauthorised loss, destruction, damage, alteration, or disclosure, as well as any breach or attempted breach of your Personal Data.
    3. Nevertheless, you acknowledge that transmission of Personal Data via the Internet is not completely secure and that any transmission remains at your own risk. We will do our best to protect your Personal Data, but we cannot guarantee the security of your Personal Data transmitted through any online means.
  11. What about cookies?
    1. We and/or other companies use cookies and other tracking technologies on our website. A cookie is an identifier (a small file of letters and numbers) that is sent to your web browser. Cookies are widely used to make websites work, or work more efficiently, as well as to provide information to the website owner or others. Some are temporary “session” cookies that remain in the cookie file of your browser only until your browser is closed. Persistent cookies stay longer (depending on the lifetime of the specific cookie). Our site’s functionality will be limited if you configure your browser to reject cookies.
    2. We ourselves may place the following types of cookies:
      Type of cookie Purpose
      Logged-in status Assess whether you are logged in to our site
      “Remember me” Remember you and speed up your login when you return to our site
      Authentication Identify and authenticate you to help you move easily through the site 
      Shopping cart Remember contents of your cart and related preferences
      Security Provide security-related features to protect our site, for example to help stop fraudulent logins
      Cookie notice Store your response to our cookie notice
    3. Companies that provide us with a service also place cookies. Some of these cookies (e.g., from Google) may involve certain information, such as your name and contact details and/or the IP and web address of the page you’re visiting, being sent to the company concerned. Below is a summary of the kinds of cookies used together with details about who places them and where you can go to get more information and to opt out (where possible):
      • Analytics cookies: These kinds of cookies recognise and count the number of website visitors as well as providing other information about the visit such as duration, route through the website, and where the visitor came from. This information helps us to improve the way our website works, for example by making sure users find what they need easily. These cookies are provided by:
      • Payment provider cookies: Our payment provider may place cookies if you use their payment services on our service: